The big innovation for the new GMC Sierra 1500 is the MultiPro™ tailgate, which has six unique configurations that enable easier loading and unloading in the cargo bed and makes accessing the cargo bed yourself much easier. The six functions of the new MultiPro tailgate are Primary Gate, Primary Gate Load Stop, Easy Access, Full-Width Step, Inner Gate Load Stop, and Inner Gate with Work Surface.
This, of course, isn’t the only change for 2019, which ushers in a new generation; GMC also debuted new Dynamic Fuel Management technology on the Sierra.
To drum up excitement about the 2019 GMC Sierra 1500 and the MultiPro tailgate specifically, the automaker released a new ad called “Anthem,” which aired earlier this year during several important NFL games.
It’s a strange ad, but it’s doing quite well with audiences. In the ad, a driver takes his new GMC Sierra to a hilltop as a sort of beacon to truck drivers everywhere. And those truck drivers answer the call. The ad shows us drivers of trucks like the Ford F-150 and Ram 1500 ripping the tailgates off their trucks and walking together toward the hill with the Sierra, all while singing “Na Na Hey Hey Kiss Him Goodbye” by Steam.
You can watch the ad below:
If you want to see the new GMC Sierra for yourself, contact us at Transwest GMC.